MBTA selling ads on its website to raise revenue

The cash-strapped Massachusetts Bay Transit Authority has begun to sell advertising on its website as part of efforts to boost revenues, plug a projected $150 million deficit during the next fiscal year and avoid fare hikes, officials said.

"The scope of the proposed naming rights program extends to all T properties, including subway, commuter rail, bus and rapid-bus transit lines, ferry routes, stations, and media such as Charlie Cards, smart phone applications and informational materials," Pesaturo said. [Full Article: Boston Globe]